Cutting through the noise: Practical pathways to impact measurement
Social Impact Summit Quarterly – Key takeaways
The latest Social Impact Summit Quarterly focused on practical ways to measure impact effectively. Paula Cowan and Royden Howie unpacked common challenges – like data overload, misaligned frameworks, and staff resistance – and stressed the need to align measurement with strategy and stakeholder expectations.
Frameworks like SROI, SDGs, and B Corp were explored, with a strong emphasis on transparency, operational efficiency, and tailoring approaches to fit each organisation’s context. Real-world examples helped bring these concepts to life.
Next steps
- Attend upcoming Impact Lab Masterclasses in Darwin, Melbourne and Sydney to deepen your strategy and storytelling.
- Connect with Paula Cowan and Royden Howie to explore how these approaches could work for your organisation.
Session highlights
Challenges in impact measurement
- Overwhelming data, too many frameworks, and unclear starting points.
- Need to balance rigour with operational realities.
- Legacy systems and misalignment with purpose are common hurdles.
Human & operational barriers
- Staff and community fatigue from excessive data collection.
- Government reporting requirements often clash with meaningful data.
- Attribution and lack of standardisation remain sector-wide issues.
- Tokenistic measurement undermines genuine impact.
Impact-Driven Organisations
- Focus on clear goals and stakeholder engagement.
- Framework-agnostic approach—choose what fits your context.
- Stakeholders include customers, suppliers, members, and communities.
Frameworks & approaches
- Covered Theory of Change, logic models, SDGs, GRI, AASB, and SROI.
- Emphasis on choosing frameworks that align with strategy, compliance, and capacity.
Case studies
- Examples from Ventia and Red Kite showed how tailored frameworks drive credibility.
- A decision tree was introduced to help organisations choose the right approach.
Building impact culture
- Involve teams early and be authentic about your impact goals.
- HR plays a key role in embedding impact into organisational culture.
Balancing data & efficiency
- Minimise burden on frontline teams.
- Make data collection meaningful and clearly valuable to staff and clients.
Privacy & cultural sensitivity
- Tension between funder demands and youth privacy needs.
- Clear communication and tailored solutions are essential.
Final thoughts
There’s no one-size-fits-all approach. Start with strategy, choose frameworks that fit, and ask the right questions. For tailored support, reach out to Paula and Royden – and consider joining the upcoming workshops to take your impact journey further.