Social Impact Summit Quarterly

Cutting through the noise: Practical pathways to impact measurement

Download slide deck here

Social Impact Summit Quarterly – Key takeaways

The latest Social Impact Summit Quarterly focused on practical ways to measure impact effectively. Paula Cowan and Royden Howie unpacked common challenges – like data overload, misaligned frameworks, and staff resistance – and stressed the need to align measurement with strategy and stakeholder expectations.

Frameworks like SROI, SDGs, and B Corp were explored, with a strong emphasis on transparency, operational efficiency, and tailoring approaches to fit each organisation’s context. Real-world examples helped bring these concepts to life.

Next steps

  • Attend upcoming Impact Lab Masterclasses in Darwin, Melbourne and Sydney to deepen your strategy and storytelling.
  • Connect with Paula Cowan and Royden Howie to explore how these approaches could work for your organisation.

Session highlights

Challenges in impact measurement

  • Overwhelming data, too many frameworks, and unclear starting points.
  • Need to balance rigour with operational realities.
  • Legacy systems and misalignment with purpose are common hurdles.

Human & operational barriers

  • Staff and community fatigue from excessive data collection.
  • Government reporting requirements often clash with meaningful data.
  • Attribution and lack of standardisation remain sector-wide issues.
  • Tokenistic measurement undermines genuine impact.

Impact-Driven Organisations

  • Focus on clear goals and stakeholder engagement.
  • Framework-agnostic approach—choose what fits your context.
  • Stakeholders include customers, suppliers, members, and communities.

Frameworks & approaches

  • Covered Theory of Change, logic models, SDGs, GRI, AASB, and SROI.
  • Emphasis on choosing frameworks that align with strategy, compliance, and capacity.

Case studies

  • Examples from Ventia and Red Kite showed how tailored frameworks drive credibility.
  • A decision tree was introduced to help organisations choose the right approach.

Building impact culture

  • Involve teams early and be authentic about your impact goals.
  • HR plays a key role in embedding impact into organisational culture.

Balancing data & efficiency

  • Minimise burden on frontline teams.
  • Make data collection meaningful and clearly valuable to staff and clients.

Privacy & cultural sensitivity

  • Tension between funder demands and youth privacy needs.
  • Clear communication and tailored solutions are essential.

Final thoughts

There’s no one-size-fits-all approach. Start with strategy, choose frameworks that fit, and ask the right questions. For tailored support, reach out to Paula and Royden – and consider joining the upcoming workshops to take your impact journey further.